The Mizuno Corporation was established in Osaka, Japan in 1906 by Rihachi Mizuno. The company produces golf, baseball, softball, running, track & field, and volleyball equipment, apparel, and footwear. Mizuno’s philosophy is to “contribute to society through the advancement of sporting goods and the promotion of sports.” Their company tagline and rallying cry is to “Never Settle,” and they continue to integrate new technologies and develop cutting-edge designs in order to help golfers get the most out of every swing. One leading innovation, Mizuno's Patented Grain Flow Forging manufacturing technique, maximizes the strength of the clubhead without sacrificing the soft feel. Another advancement, the Mizuno PFS, analyzes multiple swing factors to aid in optimal club and shaft selections. Mizuno’s U.S. headquarters is located in Norcross, GA.