There have been many “grow the game” initiatives through out the years. A new initiative has been introduced, and it’s aimed at women.
"Men have a responsibility here. WE have got to be the ones to reach out and invite women into this game because once they come…they'll stay for a lifetime." ~Michael Whan @LPGACommish #inviteHER pic.twitter.com/J0W8NKHcVY
— LPGA Women's Network (@LPGAWomen) August 31, 2018
The underlying premise of the recently launched #inviteHER Campaign is that women would be more inclined to take up the game if they received an invitation.
“Women want to be invited to the game and it’s our duty to give them that opportunity at one of our nation’s 15,000 local facilities,” Jane Geddes said in an LPGA.com news release.
Geddes is the Executive Director of the LPGA Amateur Golf Association and Chair of WE ARE GOLF’s Women’s Task Force.
“We are committed to promoting an environment that makes all females feel more comfortable on the course so they develop into lifetime golfers,” Geddes added.
The #inviteHER movement is about more than just an invitation; it’s about creating a space where women feel at home. Learn more here: https://t.co/T2zg4x06fJ @LPGAWomen @WeAreGolf pic.twitter.com/7JzKo9QL8H
— Michelle Wie (@themichellewie) August 29, 2018
Only 24 percent of the current 24 million American golfers are women, according to the news release. The primary objective of the #inviteHER Campaign is to increase awareness and participation and thereby increase the number of women who play and enjoy golf.
“The appetite for golf is at a historic level with a latent demand of 38 million Americans,” said Steve Mona, the CEO of World Golf Foundation and administrator of WE ARE GOLF. “Last year, 35 percent of the game’s 2.6 million new players were female, and we are confident #inviteHER is a huge step in the right direction to continue increasing this number while making the game more inclusive.”
The golf organizations suggest a handful of ways to invite women into the game, including group lessons, free clinics, trips to the driving range and, obviously, playing the golf course. They say the “power of invitation” can make all the difference.
Neil Sagebiel
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