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Callaway ERC Soft
Working in the industry makes it easy for me to keep my eye out for brand new products as they come to market, and in 2019, a ball that caught my eye is the brand-new Callaway ERC Soft Golf Ball.
Due to the recent snow storms, I have not had the opportunity to personally test the ball on course, but I thought it was still important to showcase the Callaway ball that is new to the market. (I hope to find an open course this weekend where I can put this ball through a full test run)
The first golf ball to don the initials of Callaway’s founder, Ely Reeves Callaway, we can draw some conclusions as to its makeup and characteristics.
The Callaway clubs that have previously held the ERC moniker have been all about distance, and the ERC Soft golf ball is no exception. Callaway claims this is a distance ball re-imagined.
Callaway ERC Soft
- 3-Piece Construction
- Multi-Material Hybrid Cover
- Graphene-Infused Dual SoftFast Core
- Triple Track Technology
The larger inner core of the Dual SoftFast Core is designed to maximize energy generated through compression while working in conjunction with aerodynamic HEX dimples to lower driver spin and increase launch angle for longer carry.
The Dual SoftFast Core is also infused with graphene, a super-strong, yet flexible material which helps the ball snap back to its original shape more quickly post impact.
The cover is engineered out of a multi-material hybrid compound that is somewhere between a traditional ionomer and urethane cover. Callaway claims the hybrid cover will retain the properties of a distance ball, while also providing increased spin and a soft feel with scoring irons and around the green.
The physical components of the golf ball are intriguing in themselves, but I think the most fascinating aspect of this ball is the Triple Track technology. I’m looking forward to experimenting with lining up my putts with Triple Track.
Triple Track technology consists of the three lines that replaces the traditional single alignment line. Their placement, color and thickness are all very intentional and based on the principles of Vernier Acuity.
The gist of Vernier Acuity is that a person uses what is called hyperacuity to notice subtle misalignment of lines. A thicker, bright center line is flanked by two darker, thinner, parallel lines. Their width is important as well. Too wide or too narrow and the effectiveness decreases.
By comparison, a single line has no frame of reference for misalignment. So, in golf terms, Triple Track technology makes it easier for someone to line up the center line on their putting line.
I’ll report back ASAP about how they play after I have the opportunity.
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