TaylorMade 2018 M4 Driver
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Straight Distance. Ultimate Forgiveness.
From the creation of the first metalwood in 1979, TaylorMade has established a legacy of breaking from tradition to reach new thresholds of performance. The new M4 Driver combines revolutionary Twist Face technology with a new Hammerhead slot and a refined Geocoustic sole design to produce straight distance with a massive sweet spot. The result is consistent driving performance through a premium blend of power, forgiveness, and accuracy.
A radical departure from traditional driver-face design, Twist Face is engineered to take you farther and straighter… right down the center of the fairway.
Twist Face presents a revolutionary new face curvature with a corrective face angle on off-center hits, engineered to reduce side spin and deliver straighter shots. By providing more loft in the high-toe and less loft in the low-heel, this groundbreaking technology produces more consistent side spin in the areas where golfers commonly mis-hit.
Todd Beach, TaylorMade's Senior VP of R&D and Engineering, has been with TaylorMade for over 20 years and graciously sat down with our correspondent, Justin Morrison, to talk about the new M3 and M4 drivers and the revolutionary Twist Face technology.
TaylorMade’s new Hammerhead slot creates a massive sweet spot that pushes the limit of ball speed to produce distance and forgiveness across the entire face.
The reinforced outer portions of the slot allow for a lighter, more flexible face, while the center portion of the slot increases ball speed on low-face strikes and drops spin for more distance. The result is a powerful and forgiving driver that delivers exceptional sound and feel.
Taking an imaginative approach to clubhead design, Geocoustic technology utilizes advanced sole shaping techniques to deliver a solid and explosive sound with exceptional feel. The recessed sole contour also frees up volume to produce a larger clubface with a 67% larger sweet spot.
Read and learn more about TaylorMade 2018 M Series Drivers: TaylorMade 2018 M Series Drivers Review
Written By: Breena Troy
I had the opportunity to attend an informational session hosted by Brian Coffman (VP and GM of TaylorMade) and Todd Beach (Senior VP of Research & Development and Engineering), and gathered all the inside intel on Twist Face technology and the rest of the exciting tech featured in the new 2018 TaylorMade M Family.
Instead of continuing on the M1 and M2 product lines, TaylorMade felt there were enough advancements in engineering and design to warrant donning the models the M3 and the M4. The M4 lineup offers a little more versatility featuring a standard and draws biased driver, a standard and pro fairway wood, rescue, combo iron set, and full iron set.
M3 Driver Review:
Who’s it for?
M4 drivers are designed to work for all players, get out and test them both to see which one you like better.
When I initially tested the TaylorMade M4 drivers I had some mixed results and feelings. There is a definite difference to how clubs set up at address from manufacturer to manufacturer. Historically, I have not hit TaylorMade clubs well, but after great results with the M3 and M4 hybrids and fairways, I was excited to see how Twist Face would work for me.
We went through a series of swings and made a few adjustments, a higher launching, but stiffer flex shaft, higher loft head, and slid the weights on the Y Track to a more forgiving and draw-assisting setting. It was a world of difference. At that point, I was squaring up the ball and driving shots into the back net at the range once again. This is just another shining reason why proper fitting is important.
On both drivers, one of my issues was that the sweet spot felt like it set up quite a bit inside. The face blends into the toe and wraps around, which to me felt like it gave the driver a very open feel. Through multiple testings, I accepted that my natural shot shape with the M4 is more of a fade, and when I set up expecting that shot, my results improved quite a bit. I like the sound of the Geocoustic sole more than the M3. All the carbon composite of the M3 changes the sound quite a bit, and the M4 has more of the traditional driver sound I am accustomed to hearing.
What I will say is this, while my personal testing did not produce the most consistent results, there is a ton to like about the new TaylorMade M4 drivers. The use of silver instead of white on the crown still contrasts beautifully with the carbon composite and has a richer, more modern look than the white of the M1 and M2 drivers. I was able to see Twist Face technology work when I consciously tried to hit a ball out on the toe and off the heel and it did as advertised. My ball would come back towards the center, but wouldn’t snap hook or high slice. My recommendation is to go hit them all and let your hands and eyes tell you what is best for you.