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Nike Golf Equipment & Apparel

Tiger Woods wins 2018 Tour Championship In a relatively short time, Nike Golf has established itself as a key player in the golf equipment business. With an extensive research and development department at The Oven outside of Fort Worth, TX, and a star studded group of tour players that features multiple major winners, Nike continues to push the envelope in golf technology and innovation. What results is a strong line of clubs, apparel, footwear, and accessories that is able to meet the needs of all golfers, from weekend warriors to single digit handicappers.

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Nike Golf

A Brief History of the Nike Golf Brand

Nike says this in a company overview: “Through advanced technology, superior craftsmanship and working with top players like Tiger Woods, we seek to create the apparel, footwear and accessories that allow every player to reach their potential.” Following is a fuller expression of that lofty aim, including Nike’s role in golf that began in the 1980s, long before anyone had any notion about the greatest golfer of this era.

Nike’s Three-Decade History in Golf.

The Swoosh, Nike’s famous logo, has been around since 1971. But it didn’t become a part of the golf world until 1984 when Nike introduced its first line of golf footwear. Masters champion Seve Ballesteros and Curtis Strange, who would win back-to-back U.S. Opens in 1988 and 1989, were among the first tour professionals to sign endorsement deals with Nike. Peter Jacobson, Juli Inkster and U.S. Women’s Open champion Kathy Baker followed. The year was 1985. In 1993 the Hogan Tour became the Nike Tour, later to become today’s Web.com Tour.

“Hello, World!” Tiger Woods Takes Center Stage.

Nike’s big move in golf came in 1996 when the company signed Tiger Woods, then 20, to a five-year, $40 million endorsement contract. The deal was unprecedented in golf. The following April, Woods won the Masters by a record 12 shots wearing his trademark red Nike shirt, black pants and black cap. It was the first of 14 major victories for Nike’s prize golfer.

In 1998 Nike introduced its first line of golf balls, the Nike Precision, available in several versions. In 1999 Glen Day became the first tour professional to win a tour event—the MCI Heritage Classic—playing a Nike golf ball.

In 2001 the company began making golf clubs in Fort Worth, Texas, under the direction of Tom Stites. That same year David Duval became the first player to win using Nike clubs (forged blades) when he captured the Open Championship at Royal Lytham & St. Annes. In early 2002 Nike debuted it first full line of golf clubs at the PGA Merchandise Show in Orlando.

More tour players signed with Nike, including the LPGA’s Grace Park in 2002; 16-year-old phenom Michelle Wie in 2005; and Anthony Kim in 2006. Meanwhile, Tiger Woods was featured in TV spots and signed contract extensions for undisclosed amounts of money. In 2008 Nike golfers Trevor Immelman, Tiger Woods and Stewart Cink finished 1-2-3 at the Masters. In 2011 Charl Schwartzel won the Masters using Nike golf equipment. More and more players joined the Nike stable, most notably Rory McIlroy in 2013 when he signed a $200 million deal and was touted as the future of the brand. The following year Michelle Wie won the U.S. Women’s Open at Pinehurst No. 2. Her long wait for a major victory was over. Two notable golfers to sign endorsement deals with Nike in recent years are 2015 PGA champion and former world No. 1 Jason Day and 2017 U.S. Open champion Brooks Koepka.

In August 2016 Nike announced its exit from the golf equipment business, dropping clubs, balls and bags from its golf lineup. The Beaverton, Oregon-based company continues to offer golf footwear, apparel and gear.

Nike Golf Expands its Sponsored Tour Players

Nike has had many elite golfers under contract through the years, but its current Big 3 are Rory McIlroy, Jason Day and Tiger Woods, who is making another comeback after successful back surgery. Michelle Wie, who also has plenty of star power, gives Nike an enviable foursome.

Other golfers on the Nike roster, playing on various worldwide tours, include Tommy Fleetwood, Lee Westwood, Brooks Koepka, Patrick Reed, Tony Finau, Nick Watney, Paul Casey, Suzann Pettersen, Thomas Pieters, Alex Noren, Ross Fisher, Francesco Molinari, Chris Wood, Russell Henley, Jhonattan Vegas and Alexander Levy.

The Nike Mantra

Whether for golf or any other sport, Nike’s stated mission is “to bring inspiration and innovation to every athlete in the world.” It’s hard to imagine a more ambitious goal. Some might view it with skepticism, especially as it relates to golf, a sport that doesn’t always earn respect as an athletic endeavor. And yet the company can point to its co-founder, legendary University of Oregon track and field coach Bill Bowerman, for justification. “If you have a body, you are an athlete,” said the coach who guided many young men to extraordinary athletic achievements.

Nike Style Guide

From the beginning, Nike style has celebrated youth and athleticism—and that includes in its golf collection. The apparel and gear look young and cool, and yet, not surprisingly, people of all ages enjoy wearing and using Nike products.

Nike’s golf footwear looks like it was built for any athletic endeavor that could include running, jumping and conquering the sports world. Its lineup doesn’t include those traditional-looking golf shoes, like a saddle shoe or an Oxford. One might say The Swoosh has sparked a small revolution on the fairways.

GolfDiscount.com is an authorized Nike retailer that offers a deep selection of Nike golf shoes for men and women in a range of styles: traditional (with spikes), spikeless, boots and more. The footwear is available in many colors and all sizes and widths. In addition to golf footwear, Nike has a full line of men’s golf apparel, including shirts (polos and long-sleeve tops), pullovers, jackets, pants, tights, rain suits and shorts. There are also an assortment of caps, hats, visors and gloves. Nike’s women’s golf apparel includes all of the above in bright and attractive styles, plus skorts, sleeveless polos, shorts and other high-performance clothing—all designed for lady golfers and athletes.

Nike golf apparel is made with several innovative features that provide comfort, flexibility and performance. Storm-Fit fabric has bonded seams for protection from the elements. Adjustable cuffs offer a custom fit and more protection. Other cool features include sealed seams, mock-neck collars, bonded zippers and Dri-FIT fabric to wick away moisture and perspiration. In other words, feel as good as you look. Nike’s recent golf additions include collarless polos worn by Woods and others, as well as the Lunar shoe series that includes the Lunar Vapor Storm for men and the Lunar Empress for women.

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Page Created : 2018-10-17 04:31:13